Yes, now ChatGPT will likely kill your website SEO

So, you've been writing content with ChatGPT for your website blog? Sorry, but this news isn't great...

Google has deployed a new algorithm update that will likely kill your website SEO if you have been trying to take some shortcuts or if your content is simply… unhelpful. This is a big move by the Search Engine which in its ethos is aiming to improve the quality of your search results and remove poor efforts in content development.

In Google’s efforts of reducing unhelpful, irrelevant, unoriginal content from search results, there has been users online instantly airing their concerns that their content has been delisted from a commonality of utilising ChatGPT to help write their content shaped for SEO purposes.

Let’s face it, we’ve all fallen for the magic trick of ChatGPT.

One thing I have often told my colleagues and clients is that if you actually read the output of the content that some users write it is very ‘wordy’ and verbose which it doesn’t need to be. As in the words of Mark Twain — ‘I apologize for such a long letter – I didn’t have time to write a short one.’

When the magic of AI spits out a long winded word count often craved by uni students to hit that magical quota, we click our fingers and think “Wow, this will solve all my problems” but… it wont. And there is a simple reason for it.

AI can only produce content on a historical basis and gives a predictive answer on what it thinks is the best result. It’s not really thinking or coming up with something new. So, while you’re ‘producing’ new content, it’s really only rehashing what’s already there and not necessarily providing users with helpful information. This gives the predicament of having AI assistants finding information for you, and if your AI systems are talking to AI produced content, it then becomes a photocopy of a photocopy of a photocopy and so forth like trying to expect great results, the information decay is like translating English into Chinese and then back to English as an extreme circumstance.

So, let’s pull this new algorithm release apart.

The first point of context is that the two main adjustments are;

Improved quality ranking
New and improved spam policies

These are solely to improve the SERP results which they have explicitly defined as follows;

Reducing low-quality, unoriginal results
Keeping more spam out of your results
1. Scaled content abuse
2. Site reputation abuse
3. Expired domain abuse

These updates are based on the sole definition of reducing any websites and content elements that are specifically designed to boost SEO results that are not actual content. These methods are built to build ranking across other key domains for the sole purpose of either farming display ad money from Google AdSense or other Exchanges OR spam content to help boost rankings and link farm back to primary websites for commercial ranking purposes.

So, what's the recommendation?

It’s as simple as this, don’t take shortcuts and think that there is a push button solution. With the removal of cookies and the new update above, the simple solution is to knuckle down and just publish good, relevant content. Without patting myself on the back, this article here summarises the subject and then provides my own, I dare say relevant, expertise over the top.

Someone once explained to me that when making relevant content, you take the right ingredients and turn it into a nice dish to be enjoyed, like a skilled chef can turn some basic things into something you’re keen to consume. Yes, chefs are highly experienced and take time to hone their skills, which is why any AI Language bot, like ChatGPT, will not turn you into a master chef with a click of a button, even though you’ve been tricked into feeling it.

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me@brendankeevers.com