Core Skills Used In This Project
CRM Integration
Data-Analytics & Digital Tracking
Paid Media & Strategy
Website Development
- +30% SALES LIFT ON FIRST CAMPAIGN
- INTRODUCTION OF CRM CONNECTION
- AUDIENCE PROFILING & BVOD TARGETING
Our work with 4LEGS was to first identify where their digital presence through owned, earned and paid assets stood in the current market against their competitors and then strategise with them to build on their customer base.
From here we assisted in developing a full automated chatbot for customer service and complaints that would collect all the relevant information and then log it into ZenDesk using Zapier. this development saved them time, made stronger efficiencies and helped them automate a full-time customer service role.
Further to this, we helped them create a lead capture system that users would apply for a FREE LID for their dog food online. This was previously done through WooCommerce. We identified that WooCommerce was severely slowing their website speed down and then migrated this into the Ontraport CRM that would introduce them into the customer journey, however, further to this we created a strong marketing audience that we could then create look-a-like targeting against.
Throughout the 18 month working retainer, we helped drive customer analytics and identified that their key growth area was in Sydney. We used Roy Morgan data research to identify their profiles and understand where the biggest market for their foods was available to.
Extending on this, we created a series of animated digital ads that targeted users from our CRM connection and also FlyBuys dog food buyers to target purchasers of the product.
By targeting dog lovers with display media across a number of premium publishers and run of the Google exchange options, we showed within the first week a +30% lift in sales in conjunction with a pricing strategy. This was also assisted with a +4,072.73% in traffic to their products information on the website.